Creating Calm, Thoughtful Client Experiences for Businesses That Care
It Matters.
Great client experiences start with simple, intentional actions.
I help business owners create spaces where clients feel welcomed, relaxed, and genuinely cared for—without burning out themselves or their team.
"People will forget what you do; they'll forget what you said. But they'll never forget how you made them feel." Maya Angelou
Pricing
There is real profit in the personal
Aesthetics should be Intentional-NOT Accidenal
Design isn’t just about looking good. It shapes how people move, how long they stay, and whether they want to come back. Research shows that when clients have a positive experience of a space—visually and emotionally—they’re significantly more likely to return. But in salons, aesthetics only work when they support the experience, not distract from it.
Client Experience Matters because It Matters to Them
Most clients can’t name exactly what felt off—but they always feel it. From the moment they walk in to the moment they leave, small interactions shape trust, comfort, and loyalty. Studies consistently show that customer experience is one of the strongest drivers of purchasing decisions. In a salon, experience is the service.
Hospitality is Customer Service in Color
Hospitality isn’t scripted friendliness—it’s how welcome, safe, and cared for someone feels in your space. When clients feel genuinely taken care of, they stay longer, return more often, and are willing to invest more. Research confirms what salon owners already know: people will pay more for experiences that feel thoughtful and human.
Insights informed by research from The Design Council, PwC, and American Express.
There Is Real Value in How Your Business Feels
Your business is already exceptional.
But the way clients feel in your space is just as important as the services you provide.
From the first greeting to the final goodbye, experience shapes trust, loyalty, and return visits. Clients may not be able to explain it—but they always feel it.
Thoughtful hospitality makes care visible.
And when people feel genuinely cared for, they come back.
P.S. It really does feel good to make other people feel good.
Your business is already exceptional and I firmly believe that the way your business engages with your customers is just as important as the offerings themselves.
A Blend of Strategy and Creative Implementation
Aesthetics
Enhance the look and feel of your salon in practical, attainable ways—without rebranding, remodeling, or major investment.
Small, intentional changes can dramatically improve how a space feels. I offer clear, actionable recommendations you can implement on your own, or we can work together to create thoughtful updates that evolve with your business.
Hospitality
True hospitality is something clients feel immediately.
Together, we identify ways your team can create a more welcoming, considerate, and human experience—one that feels natural, not scripted, and supports both clients and staff.
The experience
An exceptional salon experience removes friction instead of adding effort.
We look at every touchpoint—from arrival to goodbye—to reduce unintentional stress and ensure clients feel calm, cared for, and genuinely appreciated throughout their visit.
Your business is already Beautiful
Inside and Out
My role is to help you refine how that beauty is felt.
I work with business owners to thoughtfully shape the client experience—engaging the senses, improving service flow, and supporting staff presence—so every interaction feels calm, welcoming, and intentional.
Together, we create an atmosphere that reflects genuine care for your clients, without losing the heart of your business.
Built With Small Business Reality in Mind
Owning a salon is demanding—emotionally and operationally.
My approach is practical, supportive, and designed to work within real constraints, not against them.
When the business feels better to run, it naturally feels better to visit.
A Compassionate Edge
My approach to business is shaped by years of work in high-stakes, human-centered environments, including crisis support and grief and loss care. Those experiences taught me how deeply environment, tone, and small moments of interaction affect how safe and supported someone feels.
In those settings, experience wasn’t an afterthought—it was essential. From first contact onward, every detail mattered. Intentionality, clarity, and care shaped whether someone felt at ease during moments that truly counted.
That same lens now informs how I work with salons: thoughtfully examining the client journey from the very beginning and identifying where care can be made more visible, consistent, and sustainable.
I understand the realities of running a small business and the pressure to do more with less. My work is grounded in practicality, empathy, and respect for what already exists—helping businesses thrive by refining experience, not overhauling identity.
How It Works
Consultation
Plan
A Plan That Evolves With Your Business
Together, we’ll create a flexible framework you can return to as your business grows and shifts. This isn’t a one-time fix—it’s a way of evaluating experience thoughtfully over time.
You’ll leave with clear insights, priorities, and next steps that feel realistic and supportive.
Let's Talk
Our first conversation is a chance for me to understand your salon—what’s working, what feels challenging, and what you want the experience to become.
From there, we’ll decide whether working together feels like the right fit.
Thoughtful Strategy, Grounded in Reality
We’ll focus on enhancing aesthetics, hospitality, and the client experience—without remodeling, rebranding, or large investments.
The goal is practical, high-impact changes that make your salon feel better to visit and easier to run.
Let me care about your business as much as you do!
A more intentional, sensory experience that feels calm and cohesive
Staff presence, tone, and presentation that make clients feel they belong
Thoughtful refinement of your space, products, and visual identity experience.
Creating an atmosphere that feels comfortable, inviting, and human
Together, we’ll ensure your clients feel welcomed, respected, and at ease—from the moment they arrive.
This work focuses on:
When experience is approached with care and clarity, it fosters ease—for your clients and for you.
My hope is that as your clients feel more supported and valued, you’re able to reconnect with your own joy in the work you do.
Ways to Work Together
Invest in client connection, retention, and loyalty through thoughtful hospitality and intentional aesthetics.
Complimentary Consultation
A phone, Zoom, or email conversation to understand your salon, your goals, and whether working together feels like the right fit.
$0
Client Experience Audit / Brand Refresh
A focused, observational review of your salon experience and visual identity, with clear, practical recommendations you can implement immediately.
$500
Full Experience & Aesthetic Package
A comprehensive engagement designed to refine hospitality, service flow, and the overall sensory experience of your salon—creating a more cohesive, calm, and memorable environment.
$2,000
Frequently Asked Questions
Do I need to remodel or rebrand for this work to be effective?
No. My focus is on enhancing what already exists. Small, thoughtful adjustments often have the biggest impact—without major expense or disruption.
What does your approach focus on?
I focus on connection, comfort, and clarity. This includes how clients move through your space, how they’re welcomed, and how the overall experience feels—emotionally and sensorially.
What’s the benefit of this kind of work?
When clients feel genuinely cared for, they stay longer, return more often, and recommend you more readily. Thoughtful experience builds loyalty—and supports a business that feels better to run.
How do I get started?
Start with a complimentary conversation. We’ll talk through your salon, your goals, and what kind of support would be most helpful. From there, we can decide next steps together.
Hey there!
I'm Emily and I'm so glad you are here!
I believe the way a business makes people feel matters deeply—often more than what’s being sold. My work is rooted in noticing what others overlook: the tone of an interaction, the flow of a space, the small details that quietly shape experience.
I’m drawn to beauty that feels lived-in and human, not performative. Care that’s intentional, not exhausting. Experiences that feel personal without being complicated.
I live and work in St. Louis, Missouri, with my family, but I’m shaped by a small-town Northern sensibility—where warmth, thoughtfulness, and genuine connection are simply how things are done. Time outdoors, a slower pace, and an appreciation for everyday beauty all inform how I approach my work.
At the heart of it, I help businesses feel better to be in—for clients, for teams, and for the people who built them.
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